Bitch Slap Of Truth
why a BSOT? - Because Subtlety Is Overrated deliverablesWelcome to The Bitch Slap of Truth
Welcome to the Bitch Slap of Truth (BSOT)
At Supertight, we know how tough it is to cut through today’s noisy, over-saturated marketplace. That’s why we’ve crafted the BSOT Formula—a powerful, no-nonsense approach to messaging that grabs attention, challenges the status quo, and turns your most lucrative prospects into loyal clients.
What is the BSOT?
The Bitch Slap of Truth (BSOT) is a messaging tool that disrupts conventional thinking by presenting a sharp, unapologetic reframing of your audience’s current beliefs. It’s designed to stop your target audience in their tracks and make them re-think everything they thought they knew about their business, problem, or solution.
Why Do You Need a BSOT?
Your competitors are already out there vying for the attention of the same audience you’re targeting. The BSOT cuts through that noise by delivering a message so strong and so emotionally resonant that your most lucrative prospects will see you as the only and obvious choice. The BSOT isn’t about being aggressive—it’s about making your audience say, “Wait…what?”
How Does It Work?
1. Identify Your Most Lucrative Target Audience: Start by understanding who you should be talking to—the people who will benefit the most from your services and can afford to pay for them.
2. Understand Their Current Narrative: What dominant beliefs or misconceptions do they have about the problem you solve?
3. Reframe Their Perspective: Challenge their narrative by offering a new insight or angle that they haven’t considered.
4. Evoke Strong Emotion: Your BSOT message needs to evoke emotion—whether it’s surprise, excitement, or even discomfort—to make it stick.
5. Replicability: A strong BSOT is easily repeatable, spreading like wildfire through word-of-mouth and making an impact even when you’re not in the room.
Create Your BSOT Today
If you’re ready to transform your messaging, multiply your revenue, and become the obvious choice for your ideal clients, let’s talk. Schedule a free BSOT audit today and start cutting through the noise like never before.
Specialties
Supertight LinkedIn Deliverables
Pro Tip: The only way to catch up is too SLOW DOWN. Focus on the quality of your connections, not the quantity, and watch better business come more quickly and easily.
Three Next level clients
3 “next level” high value clients signed via a LinkedIn-led strategy
Your Supertight Playbook:
Your Supertight Playbook: attracting the BEST clients for years to come.
Your VA trained
Your VA trained in a high-touch, highly personalized social selling strategy
THE go-to thought leader
You are established as THE go-to thought leader in your industry.
A Powerful ecology
A powerful ecology of the most lucrative clients, partners, and referral sources on LInkedIn.
Social proof
Supertight Testimonials
“Working with Ellen/Supertight helped us multiply our revenue by 20 times – so much easier once she got us working with the most fun, desirable, and lucrative clients. We now feel confident and unstoppable in all areas of our business direction and development.”
“Working with Ellen has led to a 50% increase in revenue and a steady incoming flow of my perfect, qualified clients. I feel much more confident in how I use LinkedIn to build my business, which has spilled into my other marketing efforts as well. Ellen brings insight, spark, and wisdom to every interaction. She’s a huge asset to my business.”
I really had no idea what was possible with today’s LinkedIn – the kind of relationships we can create that lead to a whole new level of business. Ellen and Mark’s training got us off to an incredible start and has changed my ideas of what I can share and how I can be on LinkedIn – still professional, but sharing more of the ideas that matter to me in terms of values, philosophy, the world, and then connecting these ideas to what I know works in business. We’ve been successful in business for three decades, but this year we now have a playbook that’s getting us a whole new level of business.
“”Working with Ellen and the Supertight Team on an AMA virtual training helped us provide our community of marketers with a tactical and tangible plan on how to leverage LinkedIn for their companies and brand. Our attendees recognized Ellen’s in-depth knowledge on the subject and most importantly, our audience left with actionable takeaways on how to improve their profile, create meaningful connections, and increase their business.
Ellen is a top notch LinkedIn and branding professional, always helping her clients find the most prosperous niche and then helping them to connect with that niche on a very deep level. She’s got that true talent for finding the messages that connect, but also changes our mindset about LInkedIn – going beyond numbers and algorithms and repeated rote action, to helping us find the soul value of what we want to provide for “our people.” Ellen is an asset to savvy spiritual unicorns like me all around the US, but there’s nothing “woo-woo” about the actual results.
Supertight LinkedIn has been a huge asset both for me and for my company. I was tasked with taking on a new segment of the market for my company, and knew that there was really no better way that LInkedIn to reach this B2B market. The success we have had in business has a lot to do with how much we value relationships and treating our fellow professionals – business coaches – as people with unique dreams rather than as prospects. So Ellen and Mark’s high- touch, personalized approach fit in perfectly with how we wanted to provide huge value for our people on LInkedIn.
“Working with Ellen over the past few months I have discovered how to get into “the right rooms” and my business has simply exploded. Now, without the pain or stress of selling or marketing, I attract high end clients who are fun to work with every day. It’s a joy to wake up and do the work now that it is easier and more fun. Thanks, Ellen! “
I had at best an indifferent attitude toward LinkedIn and to be honest, more of a ‘can’t stand’ relationship. But Ellen was confident it would work for me; I just needed to dedicate the time and be patient. And … she was right. Several months later, not only have I already earned more than 3x what I invested on her with new clients, but I actually LIKE the time I spend on LinkedIn! Thank you Ellen!
I had at best an indifferent attitude toward LinkedIn and to be honest, more of a ‘can’t stand’ relationship. But Ellen was confident it would work for me; I just needed to dedicate the time and be patient. And … she was right. Several months later, not only have I already earned more than 3x what I invested on her with new clients, but I actually LIKE the time I spend on LinkedIn! Thank you Ellen!
Ellen has helped me open doorways to the rooms with the ecologies of people who will be great collaborators, or who are connected to those who are my ideal client base. She has taught me how to tighten my message so that I’m speaking a language they’ll actually hear, and one that also positions me as a thought leader in my field. I am now so excited to be in conversations with people who “get it,” and conversations that will take my business from B2C to B2B consulting.
Clients
Trusted by Top Thought Leaders
