Welcome to the Bitch Slap of Truth (BSOT)

At Supertight, we know how tough it is to cut through today’s noisy, over-saturated marketplace. That’s why we’ve crafted the BSOT Formula—a powerful, no-nonsense approach to messaging that grabs attention, challenges the status quo, and turns your most lucrative prospects into loyal clients.

What is the BSOT?

The Bitch Slap of Truth (BSOT) is a messaging tool that disrupts conventional thinking by presenting a sharp, unapologetic reframing of your audience’s current beliefs. It’s designed to stop your target audience in their tracks and make them re-think everything they thought they knew about their business, problem, or solution.

Why Do You Need a BSOT?

Your competitors are already out there vying for the attention of the same audience you’re targeting. The BSOT cuts through that noise by delivering a message so strong and so emotionally resonant that your most lucrative prospects will see you as the only and obvious choice. The BSOT isn’t about being aggressive—it’s about making your audience say, “Wait…what?”

How Does It Work?

1. Identify Your Most Lucrative Target Audience: Start by understanding who you should be talking to—the people who will benefit the most from your services and can afford to pay for them.

2. Understand Their Current Narrative: What dominant beliefs or misconceptions do they have about the problem you solve?

3. Reframe Their Perspective: Challenge their narrative by offering a new insight or angle that they haven’t considered.

4. Evoke Strong Emotion: Your BSOT message needs to evoke emotion—whether it’s surprise, excitement, or even discomfort—to make it stick.

5. Replicability: A strong BSOT is easily repeatable, spreading like wildfire through word-of-mouth and making an impact even when you’re not in the room.

Create Your BSOT Today

If you’re ready to transform your messaging, multiply your revenue, and become the obvious choice for your ideal clients, let’s talk. Schedule a free BSOT audit today and start cutting through the noise like never before.