You might be surprised...

This is actually amazing news for any expert willing to put in some attention to master it. You might be too late to dominate the category ‘Facebook Groups,” but you’re just at the perfect time to navigate LinkedIn with some real style.

You’ll see many experts who may be popular elsewhere, but on LinkedIn?  They’re just as bored, confused, and lonely as most of the rest of us. .  

Go look at one of America’s most popular digital thought leaders.   She’s followed by 200K professionals on LinkedIn.  Now go look at her LinkedIn content:  10 likes.  2 comments.  Yayyyyyyyyyyy.   Not exactly an overwhelming success. 

See that business expert whose books you’ve been reading your whole professional life? 

How did you feel when you got his automated LinkedIn connection requests begging you to join his new online program?  Yeah.  It’s not good, is it?

Pro Tip:  Don’t pay for “DFY” LinkedIn, or any type of automation. When it comes to connecting with high value professionals, automated or outsourced LinkedIn lead generation works .02% of the time. Because we all like to connect, but none of us like to be sold. Automation may be  tempting, but the results are dismal in both quality and quantity. 

Want to be in the top 1% when it comes to performance on LinkedIn? Focus on the powerful antidote to vanity metrics (number of connections, comments and likes): 

• Doing top notch business within influential and impactful communities

• Thus multiplying revenue while minimizing effort