Attracting high-paying clients by marketing with a book and a speech.
If you want to use LinkedIn to attract high-paying clients, don’t talk about how you are going to help. Be the rare consultant or professional on the platform who just starts helping.
That’s the advice of the person who is arguably America’s top LinkedIn thought leader, Ellen Melko Moore. She has consulted with the Oprah Winfrey Book Club, the Zappos guys and now teaches LinkedIn social selling strategies for some of the top thought leaders in the digital marketing space. She is the LinkedIn trainer of the year for the American Marketing Association.
“If you’re looking to connect with ambitious, successful, high-fee B2B clients, LinkedIn is the place you will find them,” says Moore. “For the most part, they are not hanging out on Facebook or Instagram looking for real solutions to their business problems.”
As for those important leaders who weren’t using LinkedIn much prior to the quarantine adventures of 2020, they’re active now.
“Anyone can make themselves look expert on other platforms, but only LinkedIn lets you see the whole history of that person’s actual work,” says Moore. “You can draw your own conclusions.”